Branded calling
Branded calling lets callers manage their calling identity, gives called parties the trust and confidence they need to answer their calls, and improves call completion.
Enterprise callers implement branded calling to make their calling efforts more effective.
Voice service providers make branded calling available to customers who are looking for ways to increase the value they gain from their communication services.
Identify your brand
Without branded calling, many subscribers see a calling number that they don’t recognize on an incoming call. Subscribers are unlikely to trust or answer such calls.
With branded calling, subscribers see a name that they know and trust. They are more likely to answer the call. This will improve the brand’s call completion rate.
Control brand presentation
Without branded calling, many subscribers see a caller name fetched from a third-party CNAM database. Such databases are often out of date. Callers want more control over how their brand is presented to the people they call.
With branded calling, callers control the brand name presented to called parties. Their calling identity is always up-to-date, accurate, and on-brand.
Branded Calling and STIR/SHAKEN call authentication
Brands can optimize call completion and call back by using branded calling and working with originating voice service providers that can provide a legitimate, full A-level attestation when authenticating their outbound calls using STIR/SHAKEN.
With branded calling, callers control the brand name presented to called parties. Their calling identity is always up-to-date, accurate, and on-brand.
Improve call performance
Branded calling empowers callers to protect their brand and increase connection, callback, and conversion rates.
TransNexus offers solutions that make branded calling easy and effective. Contact us today to learn more.